Social Media

I get asked all of the time about why I spend so much time on Facebook. Well, to tell you the truth, it makes me money! I know a lot of people doubt that and are confused about how a free social networking site where college students upload their pictures of them doing shots at last nights frat party is going to help a realtor make money by selling real estate in Hilton Head Island. I guess the answer is because I am doing it right.

I didn't just create an account and wait for the Real Estate buyers to fall into place. That would just be ridiculous. If you think about it, there are a lot of great reasons to be on facebook professionally. As the number 1 NETWORKING site in the world, it probably makes sense if you are looking to network.

Still don't understand? check out this video and watch it from a business persons view. It has some great info in there.

But getting back to what do I do differently than other agents? I join groups that are of interest to me and become fans of pages that I have an interest in. For example, I love living in Hilton Head Island, SC so I became a fan of the page "Hilton Head Island." I am a fan of Bluffton, so I became a fan of the Bluffton page, and so on, and so on, and... well, you get the idea.

I have also become "friends" with people I have never met (and still haven't actually spoken to). I posted a comment that I am a Buffalo Bills fan on the Bluffton, SC page and a girl who lives in Bluffton, and is a Bills fan from Buffalo, requested to be my friend.

In the business of selling real estate, and especially in the Hilton Head Island and Bluffton areas, the more people you know personally, the better of a chance you have to sell them real estate. Around the lowcountry, everybody knows somebody in Real Estate. And for the most part, they probably know somebody who is a great Realtor. So now my job becomes knowing the most people, and getting those people to trust my expertise. I want to be one of those few Realtors that everybody knows and everybody has a positive opinion of. My goal is to be the Realtor that when someone asks a friend... "I want to buy a house, do you know anyone I should call?" that the answer be..."You NEED to call Neil Castellane! He is the best around!"

And one of the ways that I do this is by being active in the Social Networking Community of Facebook. Stop by my page and leave a comment for me. Just go to

Thanks for stopping by my blog!